PRINT DESIGN: home

Print Design is a creative process involving a visual presentation that conveys a specific message to a targeted audience. And I truly enjoy that process. There is something exciting about each new project, how it will look and feel, and how it will emerge from layouts to finished product. Designing home décor catalogs was a passion of mine for many years. But designing for print can take many other forms including brochures, ads, postcards, wraps, inserts, posters and billboards. Here are just a small sampling of projects, each with their own unique personality.

Roles: budgeting, scheduling, concept, design, art direction, overall project coordination, branding, production.

IN DETAIL   A showroom in the Dallas Market Center that handles multiple wholesale vendors selling to retail buyers. This small catalog showcases their vendors for market. Shown: cover, page 2-3.

IN DETAIL   Two page ad for a publication distributed to retail buyers attending market.

IN DETAIL   cover & page 2-3 from fall market catalog.

VINTAGE LIVING   A home interiors store featuring interior design services. Shown: 2 ads shown in DMagazine.

SINCERELY YOURS   A home decor retail mail order company. As Creative Director, I established & maintained $4.5 million annual budget, managed staff & oversaw concepts & visions for the entire print division. Shown: Fall &

SINCERELY YOURS   A specialty catalog shot on location. Shown: cover from garden catalog.

NEIMAN MARCUS: PINK SALE   Home Decor catalog projects shot in studio and on location.  Responsible for project coordination and budget, booking and team management, design and production. Usually involved multiple stylists & phot

D-BAT BASEBALL & SOFTBALL ACADEMY   A training facility offering camps & classes to kids 12 & under. Shown: 2 flyers produced for print & email.

• In-Detail is a market showroom featuring multiple wholesale vendors. I designed /directed several market brochures and magazine ads showcasing their vendors. • Vintage Living is a home interiors retailer. I photographed images and created ads for DMagazine. • Wood County Electric Cooperative shown are 2 of 4 billboards created to honor their 75th anniversary. • Sincerely Yours was a direct mail home décor company, where I was Creative Director for 5 years. I was responsible for the overall coordination and production of all catalogs annually, totalling 9 million in distribution. I created / supervised budgets, schedules, design, copy, photography, pre-press and print production. Strategized with merchandising to create a unique marketing identity and initiated the creation of the company website. • Neiman Marcus as Senior Art Director, I worked on many different projects, including fashion and home furnishings catalogs. I was responsible for establishing project budgets, schedules, design, art direction, managing staff art directors, selection / supervision of freelance teams for projects, in studio and on location, plus I helped to develop location prospects both locally and abroad. The bed linen catalogs, shown here, were a combination of studio and location photography. • D-BAT Frisco shown are several flyers created using clip art and original illustration.