PACKAGING

To combine form, function, style and marketing into attractive packaging requires an understanding of both the client’s needs and the consumers. The scope of a project can range from a single component to a more complex design involving government regulations, technology and marketing requirements, materials and printing processes. The client and designer must work closely together to determine overall goals, timing, branding, cost and other factors that can relate to the overall success of the packaging.

Roles: concept, design, art direction, identity, branding, production.

• Bella Ova this was a conceptual project for a client presenting a new product idea to QVC. • Kirkland package labels produced for the wholesale beef supplier that sold to Cosco. Cosco art department was involved with all design approvals. • Wolfgang Puck created a total of 9 package trays for the wholesale protein supplier. A branding guideline had been created by a previous agency which designated certain aspects of the overall design. • Steakhouse Originals packaging created for in-store distribution. • Kansas City Steak Company created a holiday box for this direct mail retailer featuring either filet mignon, KC strips or boneless ribeyes. • Heartland Fresh Foods package labels produced for the wholesale protein supplier for in-store distribution. • Heartland Fresh Foods packaging concept for rebranding the company and product.